Culture

Philosophy
BRAND——Let us Create The Future
Brand is a recognition symbol, a spiritual symbol, and a value concept, which is the core manifestation of excellent quality. The process of cultivating and creating a brand is also a continuous process of innovation. With the power of innovation, one can stand invincible in fierce competition, consolidate existing brand assets, and participate in competition from multiple levels, perspectives, and fields. A brand is an intangible asset that brings premium and value to its owner. Its carrier is a name, term, symbol, mark, or design and its combination used to distinguish it from other competitors' products or services. The source of value comes from the impression formed in the consumer's mind about its carrier.
Enterprise spirit
Practical, innovative, humble, cautious
Corporate spirit refers to the spiritual outlook of a group of members formed by a company based on its specific nature, tasks, purpose, requirements of the times, and development direction, and carefully cultivated. The corporate spirit should be reflected through conscious practical activities of all employees in the enterprise. Therefore, it is also the externalization of the mindset and enterprising psychology of enterprise employees. The corporate spirit is the core of corporate culture and plays a dominant role in the entire corporate culture. The corporate spirit is based on values and driven by value goals, playing a decisive role in the company's management philosophy, management system, moral standards, group consciousness, and corporate image.
Group consciousness
Extend your hands and hold up a beautiful tomorrow
A group is an organization, and group consciousness refers to the collective mindset of its members. Group consciousness is an important psychological factor in the formation of internal cohesion within a company. The formation of corporate group consciousness enables each employee of the enterprise to view their work and behavior as an integral part of achieving the enterprise's goals, making them proud of themselves as members of the enterprise, and generating a sense of honor for the achievements of the enterprise, thus viewing the enterprise as a community of their own interests and belonging. Therefore, they will strive to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with achieving the enterprise's goals.
Corporate Mission
Serve society, lead technological progress
Corporate mission refers to the role and responsibility that a company should undertake in the development of the social economy. It refers to the fundamental nature and reason for the existence of an enterprise, explaining its business field and philosophy, and providing a basis for the establishment of enterprise goals and the formulation of strategies. The corporate mission should explain the scope and level of activities that the enterprise operates in the entire socio-economic field, and specifically describe the identity or role of the enterprise in socio-economic activities. It includes the business philosophy, purpose, and image of the enterprise.